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The Facts

Pay-Per-Click (PPC)

You just upgarded to a Ferrari, pretty sweet, right?
Now you need to give it fuel to get you where you want to go.
Not just any fuel, you want to use premium, so you can roar that engine without fear of the side effects up a lesser grade of fuel..

PPC is the fuel that supercharges your website and pumps customers to your site..
Once they get your amazing new site, we encourage them to take action: make a purchase, fill out a form, or call your business..
You finally understand why people buy Ferraris, they love the performance.

Of smartphone users are actively searching for businesses near them

More likely to make a purchase than organic visitors

Of Brands say that PPC is a Huge Driver for their Business

Of all Paid search ads are clicked on Google

Paid Search Pros

Why hire Google Ads experts instead of keeping everything in-house? Two words: Experience and innovation. We have run hundreds of campaigns, so spending a small amount of your ad spend to make sure your return on investment is maximized is a no-brainer. We have managed to many local businesses’ accounts and would love to help your business grow also!

Market Research and Campaign Tracking

Before we do anything, we will conduct market research, looking at your target
customers for your business and we pairing that data with comprehensive
keyword research in order to confidently know which ads to
to deliver to your future customers. We will research by specific
geographic areas with higher household income as well as in-market and
affinity audiences to ensure that we are building a thorough campaign
strategy. We also need track everything and set up
conversion tags and goals to track actions taken on your website.

Segmentation

After research is completed, our team will build out all your campaigns, ad
groups, keywords, and the actual ads. Different audiences will be grouped
together based on similar characteristics so that each ad shown is as relevant
as possible. This saves you money, improves your conversions, and gives
you insight into which ads and audiences are performing the best.

Copy writing

We will then curate persuasive messages with a clear call-to-action for each
audience and ad segment to maximize relevancy. We will implement specific
language that will draw in relevant clicks for products and or services and weed
out the time-wasting “curiosity clicks” to preserve your ad spend.

Bid Optimization

Our PPC Specialist team will review your campaign performance with you in
real time. Ads that are performing well for your businesss’ high revenue
products or services will see increases in their budget allocation, while poor
performers will be reduced or even eliminated. Bid optimization will occur
across all ad channels, audiences, and keywords.

Keyword Review

Specific attention will be given to keyword performance throughout the
campaign. Successful keywords for your firm’s campaign will be extensively
researched to find even more long-tail variations, with attention given to
shorthand and conversational search terms.

Performance Tracking

We will be watching this campaign all the way through, not just on the front
end. We will be constantly monitoring your ad campaigns to find out which ads
are driving the most leads for your business and building an ongoing strategy
around these winning campaigns.

Funnel Analysis

Every day we look at all campaign components. We track visitor behavior at
each stage of your sales funnel and determine where the most optimization
can occur. We will ensure that most leads entering the funnel are interested in
your business’s products or services and that they are converting into clients.