The big question. We like to address this first. All our projects are completely bespoke, so it is difficult to give exact figures on your plan. At the moment we work with companies who have budgets ranging from a few hundred dollars per month to a few thousand. We adjust our strategies based on the scope of work and the amount it will cost to get you where you need to be. We have a monthly management fee to take care of all your campaigns and daily management. Also, there is an ad spend cost that will be used on your advertising services. We have proprietary software that helps us determine competitor ad spend. We also perform market research on the appropriate ad spend. We work with you to come up with an affordable budget with the best return on investment.
PPC stands for pay-per-click and it is a phrase used to describe paid search advertising available to companies on sites such as Google (the results at the top of the search results page). The name comes from the fact you only pay when someone clicks on your ad. It is commonly referred to as Google AdWords.
Nobody can guarantee results in digital marketing as there are too many variables, especially with PPC, as Google’s algorithm is a secret. What we can do is point to a highly successful track record across all sorts of industries and put you in contact with some of our clients. We are a Google Partner, specialized in Search and Video Advertising. That means we have special insights into these products and have a direct line to these companies. If anyone promises you a certain number of clicks or conversions, run. Run fast.
At The Search Labs, we like to keep our clients up-to-date. We send monthly and weekly reports outlining performance and growth. If you prefer, we can show you how to use Google Analytics and you can keep track of performance yourselves. We will be in regular contact with you and you can contact us anytime to receive updates.