What is User Experience (UX) and why is it important?
What is UX?
UX is how user-friendly a website is. This includes how easy it is to use, and how easy it is to complete actions like making a purchase, calling, or filling out a form on the website.
Why is UX so important?
UX is important by trying to fulfill the users’ needs. It aims to provide positive experiences that keep users engaged when they are browsing the website. A meaningful user experience is when the user feels comfortable, has an easy time navigating through a website, and feels fulfilled and happy with the website.
UX is often overlooked. A quality UX will encourage customers to complete an action and come back. When users have a good experience, they usually tell their friends how easy the site was to use and they might check it out for themselves, providing more value.